Google Ads Done Excellently
Better product visibility, more qualified clicks, higher conversion rates.
Our Services
Optimised Campaigns that are Profitable For you, not Google.
We configure, optimise, and scale google ads accounts.
Account Audit
Account Review & Audit
We don't let past learnings go to waste. Our first step is a thorough audit of your current setup to determine what's working, what isn't, and where to focus. This includes establishing strong foundations: conversion tracking, ad assets, and product feeds.
Complementry Audit
Actionble Insights
New build
Campaign Build-Out
Using insights from the audit and a strategy discussion, we conduct keyword research and deploy an updated account structure. For eCommerce, this is typically focused on Shopping placements, but may extend to Search, Display, or YouTube depending on your goals.
A/B Testing
Data-Driven
AI Enhanced Content
Scale
Scale & Growth Strategy
Once the foundations are solid and initial performance is strong, we focus on growing search impression share while maintaining a profitable ROAS. This is where we layer in A/B testing, advanced targeting methods, and data-driven scaling strategies.
Leveraging Data
Efficient Budget Spend
Pinpoint Targeting
Insightful Reporting
Comprehensive Analytics
Every client receives a custom made looker studio dashboard to track performance and objectives along with deep anaytic notes and updates summeries on a frequent basis.
Real-Time
Transparent
Insightful
Benefits
The Key Benefits of Account Optimisations
How people see your products for the first time matters - Make a good impression with listings that even you want to click.
Increase Relvency
By optimising the feed and targeting the relvency of ads improve as google know exacty what your product is and therforw who to target.
Increase CTR
Due to improved relvency and better listings with optimisated feilds such as images, titles, reviews etc. More likely to get clicks = higher CTR.
Increase Quality Score
Leads to higher rankings and lower CPCs as more competitve in ad auctions. Max bid x quallity score = RANK. Arguble the most imprtant metric behind ROAS.
Increase ROAS
With lower CPCs you can afford more clicks. More clicks result in more purchases and revenue leading to higher returns on each dollar spent.
Increased Impression Share
Lower CPCs and optimised targets leads to more ad placements with better positioned ad placement. the more market share the better!
Increase Conversion Rate
Make your first touch point with a new custom optimal with a great first impression. not all impressions are made equal.
Hi, I'm Logan
With half a decade of experience in performance marketing, I've seen the industry evolve rapidly—yet the fundamentals never change.
One persistent gap stands out across large brands and agencies alike: chronic underinvestment in product feeds—the core engine powering Google Shopping and Meta shopping campaigns.
Why? Feed optimization is complex, time-consuming, and far from "glamorous."
When was the last time your team made a meaningful feed update?
At Produx, we flip the script: put the product first.
Because that's what customers see—and want—immediately. It's in the name ProdUX → Product User Experience
Investing here delivers outsized performance lifts compared to endless tweaks in bids, creatives, or campaign settings. Were based out of Nelson, new Zealand and helping brand all across the country.
Our Services
The Values Behind Xtract
Our values shape everything we do at Xtract. From innovation to integrity, we’re committed to building AI solutions that empower businesses and drive real impact.
Why us
What makes us stand out in the industry
Discover how our innovative strategies, data-driven approach, and commitment to results set us apart from the competition
Manual Work
Prone to Human Errors
Limited by Work Hours
High Labor Costs & Overhead
Slow & Time-Consuming Tasks
Disconnected & Repetitive Work
Inconsistent & Dependent on Workforce
Xtract AI Automation
Smart, AI-Driven Decisions
24/7 Automated Workflows
Scalable & Cost-Effective
Instant Data Processing
Seamless System Integration
Consistent & Reliable Output
FAQs
We’ve Got the Answers You’re Looking For
Quick answers to your AI automation questions.
How can AI automation help my business?
Is AI automation difficult to integrate?
What industries can benefit from AI automation?
Do I need technical knowledge to use AI automation?
What kind of support do you offer?
Let AI do the Work so you can Scale Faster
Book a Call Today and Start Automating