With half a decade of experience in performance marketing, I've seen the industry evolve rapidly—yet the fundamentals never change.

One persistent gap stands out across large brands and agencies alike: chronic underinvestment in product feeds—the core engine powering Google Shopping and Meta shopping campaigns.

Why? Feed optimization is complex, time-consuming, and far from "glamorous."

When was the last time your team made a meaningful feed update?

At Produx, we flip the script: put the product first.

Because that's what customers see—and want—immediately. It's in the name ProdUX → Product User Experience

Investing here delivers outsized performance lifts compared to endless tweaks in bids, creatives, or campaign settings. Were based out of Nelson, new Zealand and helping brand all across the country.